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TREN

Leave
a Lasting
Impression

A story is held within every bottle. Every drop is the silent language of emotion. NOOG presents carefully composed fragrances that unite timeless elegance with a modern sensibility.

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NOOG Desire is now available at Hays and BSL stores
NOOG Flame is now available at Hays and BSL stores
NOOG Noir is now available at Hays and BSL stores
NOOG perfumes are now on Trendyol
NOOG Desire is now available at Hays and BSL stores
NOOG Flame is now available at Hays and BSL stores
NOOG Noir is now available at Hays and BSL stores
NOOG perfumes are now on Trendyol

What lasts is what is felt.

As two women entrepreneurs, we set out to create a brand with a signature of its own—one that would never settle for the ordinary.

We created NOOG perfumes with inspiration from the rich heritage of spices and flowers rooted in this land. Each fragrance was designed as a story that reveals its secrets over time: subtle at first contact, then gradually deeper and more distinctive as the hours pass.

To us, a true perfume belongs not to a single moment, but to a journey that unfolds throughout the day.

Our bottles were shaped with a classical aesthetic and a restrained yet confident presence. We wanted each one to reflect the value of the fragrance within and feel like a timeless object. With a high concentration of perfume oils, every formula is designed to become one with the skin from the first application and remain with you throughout the day—leaving a trace and writing a story that is uniquely yours.

Because what lasts is what is felt.

You are complete with NOOG.

3
Perfumes
16
Locations
Online
On Trendyol
The story of NOOG

NOOG Selections

NOOG Flame
Tropical · Vanilla
NOOG
Flame
EAU DE PARFUM · 50ml
View Details ↓
NOOG Noir
Jasmine · Cedar
NOOG
Noir
EAU DE PARFUM · 50ml
View Details ↓
NOOG Desire
Mandarin · White Flowers
NOOG
Desire
EAU DE PARFUM · 50ml
View Details ↓

Where to Find
NOOG

NOOG fragrances are available at 12 Hays stores and 4 BSL stores, across 16 locations in total. For online shopping, you can also order easily through Trendyol.

12

Hays Stores

Discover the NOOG perfume collection at 12 Hays stores and receive personal recommendations from expert advisers.

Visit Hays →
Nişantaşı Citys AVM
Mall of İstanbul AVM
Özdilekpark AVM
Kozyatağı Citys AVM
Mersin Marina AVM
İzmir Hilltown AVM
Çanakkale 17 Burda AVM
Kayseri Park AVM
Lüleburgaz 39 Burda AVM
Diyarbakır Ceylan AVM
Alanya
İzmir Alsancak
4

BSL Stores

Discover the NOOG fragrance collection at 4 BSL stores.

Visit BSL →
İstanbul Teşvikiye
İstanbul Nişantaşı
İzmir Alsancak
İzmir Konak

Trendyol

Shop NOOG perfumes securely through Trendyol, Türkiye's leading e-commerce platform, with fast delivery and easy returns.

Visit Trendyol →

Every Essence, A Distinct Expression

Fragrance is one of the most powerful expressions of elegance and character. At NOOG, we approach every essence as a signature that is felt at first touch and deepens over time. Each fragrance carries a character of its own.

Our aim is not merely to offer a scent, but to leave a personal impression. NOOG makes that impression refined, confident and lasting.

01

Ingredient Selection

Select ingredients are brought together with meticulous care, with quality and originality at the forefront.

02

Composition

Top, heart and base notes are composed to create a balanced and harmonious whole.

03

Maturation

The blends are matured for weeks under controlled conditions, allowing the notes to integrate and gain depth.

04

Bottling

Each perfume is carefully filled into bottles designed with classical lines, reflecting NOOG’s commitment to quality.